Blog

By Sydney DeMarco and Rachel Selwan, CED

Business development within the common interest development industry has always been an interesting study in both human relationships and the thin line between friendship and work. Most of our members who have the title of business developer or client services are actively marketing for their companies. They are associated with whatever services their companies offer, while at the same time, they are somehow their own separate entities. Typical marketing representatives aren’t just selling their companies to buyers, they’re selling themselves (not in a derogatory way, although some have blurred the line into a morally gray area), who they are, what their companies do and, by extension, the resources their companies have to offer to help make their clients lives easier.

Marketing has largely consisted of inviting clients to a wide range of fun events, whether it be out for a meal or coffee, or to sporting...